The Art and Science of Keeping Flowers at Home

Buckets of fresh cut california grown flowers ready to take home

A display at the California State Fair, put together by a Sacramento wholesaler called Flora Fresh, makes a bold claim: a bunch of flowers on your counter can measurably lower your stress. It sounds like something a flower company would say. The research says they were underselling it. This is the companion to my guide …

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At the California State Fair, a Wall of Flowers Tells One of California’s Stories

A floral archway of california grown flowers over the history display at the california state fair

In Pavilion B at the California State Fair, tucked behind the livestock barns, there is an archway built entirely of flowers. Sunflowers and dahlias, roses and Protea, blue delphinium spilling over orange ranunculus, and every stem of it grown somewhere in California. A working flower shop sits underneath the arch. Behind it, a wall of …

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Key CX Automation Features That Improve Customer Service

Key cx automation features that improve customer service

Slow response times, inconsistent answers, and disconnected customer conversations can quickly reduce trust in a business. Customers expect support teams to understand previous interactions, resolve issues efficiently, and provide a consistent experience across every communication channel. Without the right technology, meeting these expectations becomes increasingly difficult as customer interactions grow. The right cx automation capabilities …

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