Honest Review Of Rare Carat 2025

Last Updated: October 3, 2025 by Michael Kahn. Published: July 5, 2025.

For certain events, gifts that are meant to mean a lot, or simply to add some truly luxurious quality to your look, there’s nothing that quite competes with diamonds. These stones carry more cultural weight than just about any, and being able to source those of quality is important when choosing a stone or especially a ring.

Table of Contents

• Who Are Rare Carat?
• What Do Rare Carat Offer?
• The Pros Of Rare Carat
• The Cons of their website
• The Final Verdict

The quality of product you can expect is largely going to come down to where you get it, as well. To that end, here, we’re going to take a closer look at the offerings of Rare Carat, an online diamond jeweler that has been getting a lot more attention lately, and what it’s like to shop for diamonds from them.

Who Are Rare Carat?

One of the leading US-based online diamond and jewelry retailer, Rare Carat was founded in 2016 by Ajay Anand, who built the site after having a tough time trying to buy an engagement ring online. 

Originally a niche diamond search engine, they really took off in 2021 when they pivoted to a direct-to-consumer, retail business model  with a focus on quality control. The site is known for its focus on customer support, and offers as human-led advice from GIA-certified gemologists, aiming to help shoppers find the perfect stones.

What Do Rare Carat Offer?

As mentioned, Rare Carat is an online jeweler focusing on both natural and lab-grown diamond engagement rings. Their website also includes categories for wedding rings, bracelets, necklaces and earrings.

The website is driven by an AI-powered search and comparison engine that aggregates over a million diamonds from vetted suppliers, allowing users to filter their search to be more specific in what they’re looking for. They provide a Rare Carat Report and Deal Score using both this AI and real gemologist input to offer a more comprehensive look at both pricing and stone quality.

Rare Carat also offers free expert consultations from GIA-trained gemologists via live chat and phone, as well as a Diamond Concierge Service for those who prefer a more personalized diamond shopping experience beyond what AI can offer alone. 

What Do Past Customers Say?

Since they pivoted to a retail business model, Rare Carat has received excellent online reviews. In fact, with a trust score of 5.0, they top the Trustpilot ranking of all jewelers in the USA. These excellent reviews, also seen on BBB and Google Maps, show how much effort the brands puts on customer support, both pre-sale and post-sale. It’s worth noting that the vast majority of these reviews happened after Rare Carat’s pivot in 2021, so they are fully relevant to their new business model. 

In comparison, Rare carat’s traditional competitor Brilliant Earth has a consumer rating of 4.3 on Trustpilot, James Allen has a 4.2, Blue Nile a 4.1, and Ritani a horrible 2.8. While jewelry prices are much more attractive online than in-store, diamonds are expensive and an online purchase of a diamond can quickly turn into a nightmare if the company is not responsive or helpful. Rare Carat, with its expertise in customer support, solved a real problem in that industry. They take on full responsibility for shipping, product and packaging quality, returns, etc and customers appreciate that.

The Pros Of Rare Carat

Shopping on Rare Carat offers a range of benefits, one of the most immediate being the experience of immediately getting helpful and detailed comparisons and ratings thanks to its AI-driven price and quality check. For every diamond and product, it estimates fair pricing and quality, offering a “Deal Score” so that you can directly see whether a diamond represents good value, making it easy to identify the best deals in any diamond sub-category customers might be browsing.

Beyond its AI tools that quickly help you avoid overpaying or being misled, it also offers free consultations with non‑commissioned, GIA‑trained gemologists. These experts review diamonds objectively, looking at the 4 Cs of quality, as well as any evidence of treatments, damage, or problematic fluorescence.

There are a lot of things that make the shopping experience more convenient, too, like a 30-day money-back guarantee, which makes sure you’re not locked into a purchase if it ends up not meeting expectations. This is alongside a 90-day resizing option for those who might not get their ring size right the first time.

Deliveries are made a lot easier with free insured shipping and returned, ensuring that every order is securely packaged and delivered with tracking and signature requirements. Shipping is quick, too, with their elegant packaging being the cherry on top.

The Cons of their website

Every store has their disadvantages, of course, and Rare Carat is no exception. For one, the experience is entirely online, with no physical showrooms. While they do offer 360-degree views of products, you can’t get hands on with the jewelry before you buy it. This is why many hesitant buyers use their 30 days return policy to buy stress-free and have the possibility to return at no cost with a pre-paid shipping label.

Although Rare Carat does offer tools to try and making the diamond-purchasing experience much more informed, offering education resources and expert support, navigating the diamond specs and certification reports can be a little daunting for those who don’t know their diamonds. As such, it’s worth taking a little time getting used to using the tools and filters and understanding what they do, and interacting early on with the gemologists on the website to get personalized advice.

Many of the benefits offered by Rare Carat, such as free shipping, resizing, and returns, are also aimed specifically at US customers.

The Final Verdict

If you’re looking for a place to shop for diamonds and jewelry where you can get a much more detailed look at the quality of what you’re buying, and specifically if the deal is a good value, then Rare Carat is one of the more valuable tools you can use to do just that.

With a huge range of pieces on offer, great tools to choose those that fit your needs, and a ton of customer-friendly policies, it’s an accessible way to find the stones you want.