Last Updated: November 21, 2025 by Michael Kahn. Published: February 14, 2025.
The global sports tourism industry is thriving and even in times of economic downturn, revenue remains steady. The sector continues to build thanks to a growing interest in sport and the many major events taking place around the world.
Whenever anyone has to travel to a game or a tournament, sports tourism companies have a role to play, but it’s natural that some events will attract more interest than others. Among the many trips you can take, here are some of the best.
FIFA World Cup
Football’s World Cup is the pinnacle of the game, and the tournament final is the most-watched sporting event of all. Millions tune in to watch the action, and this is also a time when the sports betting markets are at their most active.
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It only comes around every four years, so there is plenty of time to make plans, and the competition takes in some spectacular countries. In 2026, the World Cup is set to take place in three nations, with the United States, Canada and Mexico sharing hosting duties.
The tournament lasts for around a month, and many football fans stay for the duration. With three countries involved in 2026, there will be plenty of opportunities for seeing some of the world’s most spectacular natural sights, while taking in some world-class sporting action.
NFL Super Bowl
The Super Bowl is the most-watched sporting event in the United States, but the game also attracts a global following. Millions of people from around the world tune in to see the best team from each conference battle for the right to lift the Vince Lombardi Trophy.
Like the World Cup, the Super Bowl combines two key elements for sports tourism. Firstly, it’s one of the most significant events on the calendar, while another benefit is the location. The National Football League schedules the game for major cities, so there’s ample chance to see great man-made and natural sights before enjoying the match.
The 2025 Super Bowl was held in Louisiana, while future host cities include Santa Clara, Inglewood and Atlanta.
Monaco Grand Prix
Motorsport offers a host of top events, and tourists will often head to the Indianapolis 500, along with top NASCAR meetings. Globally, however, Formula One is seen as the pinnacle of sport on four wheels.
Across a long F1 season, the schedule takes in some incredible tourist locations in countries such as Australia, the United States, Belgium, Spain and the UK. There’s lots of choice, but the most popular event on the calendar is the Monaco Grand Prix.
One of only a handful of street circuits in motor racing history, the scenery is as spectacular as the action on the track. This is a glamorous location, and while travel and accommodation come at a premium, the Monaco GP is the must-see event for any Formula One fan.
Wimbledon Tennis
Across the year, tennis has four Grand Slam tournaments, but the oldest and most prestigious is the Wimbledon Championships. The event is widely known for its tradition which sees players compete in white uniforms, on grass court surfaces.
Champagne and strawberries help to complete the Wimbledon experience, but among all the side interests is some world class tennis. The top players in the game also view this as the most important tournament, and the best will always aim to be in attendance.
Situated in south west London, Wimbledon also provides an opportunity to see all the best tourist sights in England’s capital city.
The US Masters at Augusta
Like tennis, golf also has four big events on its schedule. These are known as ‘Majors’ and they run through consecutive months from April to July. Each of the big four provides a great opportunity for sports travel, but many golf fans are drawn to the US Masters.
This is the first of these events, taking place in April each year, and it’s the only one of the majors to take place on the same course. While the PGA Championship, the US Open and the Open Championship all rotate, the Augusta National in Georgia is the permanent home of the US Masters.
The course provides some of the most beautiful scenery in the game, and there’s always a world class field providing thrilling action. Any golf tournament offers an opportunity to travel for one of the best sports around, but the US Masters is undoubtedly the pinnacle.
Along with these suggestions, there are many other major sporting events to enjoy all over the world. Team sports such as rugby and cricket each has a World Cup where top class action combines with spectacular locations.
Along with the NFL, North America also has stunning opportunities to witness the big games in baseball, basketball and hockey. It’s a great sporting landscape, and there is so much to see in a packed international calendar.