Updated: October 29, 2024 by Michael Kahn. Published: October 29, 2024.
If you’re trying to generate leads, you may look to LinkedIn or more “professional” sites such as Facebook. But Instagram, a site commonly associated with having fun, can be an amazing place for leads. This post will tell you how. Also, learn how you can get more custom comments when you use social media growth services.
Table of Contents
How Instagram is a Hub for Lead Generation
Instagram is a platform where small businesses thrive. Through the power of video and photos, brands can showcase their products and even make shoppable posts that their fans can use to buy their products without much hassle.
Here are some facts that prove that Instagram is the place for generating leads.
70% Shop on Instagram
Nearly three-quarters of Instagram users shop via the platform, and it’s easy to see why. Most users are Gen-Z and Millennials, and all it takes is a good photo or video for them to want to buy a product.
81% Research New Products and Services
In other words, over four-fifths of users on the platform to find products and services. Instagram can be a great way to find businesses in your local community or find products worldwide that target specific pain points.
90% Follow One Business
Nine out of ten Instagram users follow at least one business. Instagram is not a platform where users run away from brands. If brands can post engaging content, useful products, and great deals, people will want to hear from them regularly.
In other words, Instagram is the platform for businesses, as the youth-driven culture wants the latest products and services that make your life better.
How to Generate More Leads
With all that said, how do you generate leads? It can be challenging to find your audience, especially if you own a new business with little social media presence. But it is possible. Let’s look at some ways you can do it.
Have Your Profile Be Well-Optimized
The first step is to optimize your profile. Having a complete bio, clear profile pic, and links in the bio that lead to your official website should be a common-sense rule. However, many people feel that filling out their bio is a waste of time.
However, a filled-out bio will give people an idea of what to expect in your profile. You may also use saved Stories, which will appear at the top. These can give more information about the products or discounts you’re offering.
Content is King
The most important step is to create great content that your audience will love. You should already have your niche and target demographic figured out. If you don’t, it’s back to the drawing board. Visualize what the average customer looks like and does in their daily lives. Look to accounts that are potential customers and see what they like and what they post.
Then, make regular content accordingly. Your content should not always be sales-y but instead, give users something they need. Your posts may consist of beautiful photography, infographics that inform your customers, Stories about flash sales, and fun Reels.
Use a content calendar to get an idea of what you want to post and when. Ideally, you should post three times a week. If you neglect posting, your userbase may go somewhere else.
And Use Hashtags/Keywords
You should always post relevant hashtags and keywords on all your content. With that said, there are several mistakes you should avoid. Don’t spam too many hashtags, and don’t be too broad. Focus on hashtags that have a narrow niche but have followers. Use trending hashtags. And create your own branded hashtag.
Engage With Your Fans
As a business owner, you may feel like you don’t need to communicate with your fans too much. But all it takes is a little engagement for a person to go from being skeptical about your products or services to being one of its biggest fans. So, how does one engage? One way is to like comments. It’s an easy way to tell your fans that you read comments.
Of course, you should go deeper than just that. You may reply to a comment that you feel is interesting or asks a question. Another way to engage is to go live and respond to any questions in real-time. Engaging in this way shows that you can think on your feet and have live conversations with fans and even critics.
Give Strong Calls to Action
You may post stunning photos of your products or have a cool video that shows your services in action, but that may not be enough to get people to buy. Often, you’ll also want to have a strong call-to-action (CTA) attached to your comment. You may mention that your products are ten percent off or give a reason to preorder.
Use Ads
Sometimes, the best way to generate leads is the simplest. Spend money on Instagram Ads. Instagram has a strong ads program, which will advertise content to users who may be a part of your target audience. Instagram Ads are budget-friendly, with people succeeding with even smaller budgets. Best of all, it’s so easy to adjust the ads as needed if your needs change.
Influencer Marketing
Finally, one of the best ways for you to get leads is to use influencer marketing. For those who are not aware, influencer marketing is when a prominent social media figure in a specific niche makes sponsored content centered around a product or service. When searching for influencers, remember that you don’t need to spend thousands on big names. Smaller accounts may have a dedicated audience that would love to try your product. Influencer marketing is a popular way for products to gain a following, as Millennials and Gen-Z trust influencers more than regular celebrities.
By following these methods, you can gain an audience and earn many sales. Remember to make great content and be consistent about it. We hope this article helped you on your journey.
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Whether she is researching the latest trends in home decor, life-changing destination getaways, or the best way to maintain your finances, Dewey takes pride in leaving no stone unturned. She is passionate about distilling and delivering high-quality information that you can use to upgrade your life.
