Updated: January 8, 2026 by Michael Kahn. Published: January 8, 2026.
The Scandinavian tourism industry has become increasingly popular, and Scandinavia Private Tours is positioned as a “high touch” alternative to traditional touring methods in the Nordics. As a high-end provider of private, driver-guided tours throughout Scandinavia and the wider Nordic area, the company promises an individualized experience based on your specific interests and travel preferences. Each traveler receives personalized, complimentary itinerary planning; once you receive a draft itinerary, you can make changes to the itinerary and continue to revise it at no charge until you are satisfied.
What The Company Actually Offers
Unlike many other tour companies that offer large groups departing together, Scandinavia Private Tours operates primarily with private travel options and provides a private driver guide or local guides, depending on the daily activities.
Travelers are able to choose a country (or multiple) within the Nordic region, including Norway, Sweden, Denmark, Finland, Iceland, and Greenland, and then travel with their private driver guide or local guides for each day’s activity.
There are 14-day itineraries covering both Norway and Iceland; 16-day itineraries covering both Sweden and Norway; and larger itineraries called Grand Tours which cover three or four countries (for example, a 21-day “Ultimate Nordic Tour”). While these itineraries are not group departures and you cannot be tied to a predetermined itinerary with departure/arrival days, the company states that the provided itineraries serve as a base for creating a customized itinerary for you.
Additionally, the company emphasizes that they have a relatively small team of experienced travel designers who specialize in Scandinavia. One example of a travel designer listed on the site is Silvena, described as a travel planner with over twenty years of experience designing custom travel experiences focused on Scandinavia.
Silvena and others like her have extensive knowledge of Scandinavia, and therefore have developed routes that take into consideration factors such as ferry schedules, weather patterns, and understanding which ‘must-see’ sites are worth the drive.
Planning Experience: Where Value Begins
The planning experience offered by Scandinavia Private Tours is truly unique and is likely one reason why you will find their approach to planning so appealing. Unlike many other luxury tour providers, Scandinavia Private Tours charges no design fees for creating a completely customized itinerary. Travelers simply provide Scandinavia Private Tours with their preferred travel style, interests, preferred countries, desired travel dates, and budget range, and the company will develop a completely customized itinerary for you.
In addition, the company indicates that you can revise the itinerary as many times as needed until you are completely satisfied with your final itinerary. This essentially creates a “no-risk” planning environment for you. You can now test ideas, for example, “Finland and Norway in the winter but with gentler driving days,” or “Denmark and Sweden with additional focus on design and coastal towns.” This allows you to test and refine your idea without spending money first.
As previously mentioned, the sample itineraries already demonstrate a thoughtful pacing style (capital cities, small towns, nature, and slow-travel breaks). Therefore, when they customize the itinerary, you are starting from a solid foundation and can further refine your interests and needs.
On-Ground Style: Private, Comfortable, and Not Cookie-Cutter
When you arrive in Scandinavia, the primary difference between Scandinavia Private Tours and traditional tours is that you will be traveling in a private vehicle with a private driver guide rather than being transported in a crowded bus with up to thirty other people. You can stop at any time, spend as much or as little time as you desire at any location, and skip anything you have seen or experienced too much of. Their Norway and Sweden routes are specifically designed around scenic drives, hidden stops, and local stories — indicating that they are focusing on experiential travel and not on a fast-paced checklist.
Optional Accommodation Support
While Scandinavia Private Tours does indicate that they can assist with booking “hand-picked stays”, they are not going to force you into staying at a certain hotel tier on every trip. If you prefer to stay in a boutique city hotel while traveling in the countryside in a simpler lodge to remain closer to nature, this flexibility is available.
Pros & Cons
Pros
No Design Fee for Custom Itinerary Planning.
The free custom itinerary + unlimited revisions is a true differentiator in the luxury private space and reduces the barriers to planning a complex multi-country trip.
Private Driver Guided Format Is Ideal for the Nordics.
The distances are great, and the scenery is part of the point. With your own driver guide, you can travel at your own pace, stop for unplanned views, and avoid the time pressure associated with group tours.
Multi-Nation Coverage in One Brand.
If you want to combine Norway + Iceland, or add Finland and Denmark to a longer journey, their catalog is already organized for cross-border flow.
Depth Beyond Capital Cities
Longer routes include fjords, Arctic areas, islands, small villages, and cultural visits — suggesting they recognize you did not fly to Scandinavia to only visit the capital cities.
Experience Behind the Scenes
The travel designer team bio emphasizes their long-term specialization in the region, typically resulting in fewer logistical surprises and better-timed days.
Cons
Transparent Pricing Online is Not Provided.
Since all of their trips are customized, you will not be able to view fixed pricing for their trips on their website. You will need to initiate the quote process in order to determine the actual cost of your trip.
Sample Routes Can Feel “Rich” For Tighter Budgets.
Although you can ask for a mid-range version of their routes, the default routes tend to be more luxurious in tone, so you may need to clearly communicate your desire to scale back.
Seasonal Availability Depends on Season and Guides.
Peak Nordic summer or northern lights, winter is limited in terms of availability for private travel. You should plan ahead of time when you would normally plan for a DIY trip. (This is typical for private operators, not unique to Scandinavia Private Tours.)
Final Take
Scandinavia Private Tours is a brand designed for those who want Scandinavia to feel personal and smooth, rather than like a scripted trip. The free, unlimited revision itinerary process reduces barriers to planning a complex multi-country trip. The private driver-guided nature of their tours fits the geography and climate realities of Scandinavia.
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