The Soft2Bet growth story began in 2016 as a humble startup in Malta, founded by Uri Poliavich, an ex-lawyer with a hunger for change. He grew up in Soviet Ukraine, moved to Israel, served in the army, studied law, then shifted into business development. That drive led him into iGaming and ultimately founding soft2bet.
The company now runs both B2B and B2C operations, spans dozens of regulated markets, and manages multiple branded gaming sites, like Betinia, Campobet, Tooniebet, Quickcasino, and Don.ro.
soft2bet MEGA Platform – Gamification That Works
The MEGA platform (Motivational Engineering Gaming Application) launched in 2023. It blends gamification: avatar-building, level progress, dynamic missions, with casino and sportsbook play. Operators pick and tweak features: bonuses, difficulty, triggers, players segmentation.
Results after launch:
- 4× more player screen time
- 65% more Net Gaming Revenue
- 50% uptick in deposits
- 30% more deposit frequency
MEGA scored Product Launch of the Year at the 2025 Global Gaming Awards EMEA.
Building a Brand Portfolio
soft2bet rolled out local brands with identity:
- Betinia: Denmark, Sweden
- Campobet: Denmark, Sweden
- Tooniebet: Ontario, Canada
- Quickcasino: Sweden
- Don.ro: Romania
They offer localized experiences, languages, themes, and curated games to match each market.
B2B Solutions and Global Reach
soft2bet isn’t just consumer-facing. It offers full platforms to operators:
- Frontend customization
- Casino integration (12,500+ games)
- Sportsbook with over 1 million live events per year
- Managed services: support, compliance, risk
- Payments via 220+ methods in 20+ languages
It holds 16–19 licenses across 10+ jurisdictions: Denmark, Sweden, Ontario, Romania, and is expanding into US (New Jersey).
Soft2Bet Invest—Backing the Next Wave
In 2024, soft2bet launched its Soft2Bet Invest fund: €50 million (or ~$50–55M) aimed at startups in iGaming and casual gaming. They look for innovation in areas including AI, behavioral analytics, novel gamification, unique traffic, social gaming. Funding ranges per project: €500K–€1M.
Uri frames it as a chance to help startups that can push the industry forward, just like soft2bet did early on.
Leadership, Awards, Philanthropy
Poliavich isn’t just building tech. He’s earning praise and giving back.
- Leader of the Year at SBC Awards 2024
- soft2bet won Innovation in Casino Entertainment and Innovation in Mobile
- In 2025, at Global Gaming Awards EMEA:
- Executive of the Year (Poliavich)
- Platform Provider of the Year
- Product Launch of the Year (MEGA)
He and his wife launched the Yael Foundation (2020), rooted in education for Jewish children. It supports over 13,500 kids across 37 countries. Uri says charity fuels business purpose.
soft2bet also made a film in 2025 about this eight-year journey, highlighting how philanthropy and business success are part of the same story.
Quick summary:
| Area | What soft2bet Delivers |
|---|---|
| Platform (MEGA) | Game-like engagement, strong revenue lift |
| Brands | Localized experience via names like Betinia |
| B2B Solutions | Casino, sportsbook, support, payments, compliance |
| Global Footprint | 16–19 licenses, growing into North America |
| Invest Fund | €50M to power new gaming-tech innovations |
| Leadership + Giving | Awards and a foundation fuel purpose |
