Media Kit
Lifestyle, Home & Outdoor Content | Sacramento, CA
About MK Library
MK Library is a lifestyle and home publication based in Sacramento, California. I write from direct experience, whether that means tearing apart a water heater to understand how it actually fails, spending months testing raised garden bed configurations, or driving three hours to photograph wildflower blooms at the right time of day.
The site covers home improvement, food and drink, outdoor adventure, travel, and technology. Every article is grounded in personal testing, real costs, and honest assessments. If something didn’t work, I say so. If I haven’t tried it myself, I’m upfront about that too.
Brands partner with MK Library because the content reads like advice from a knowledgeable friend, not a product catalog. Readers trust the recommendations because they’ve seen the failures right alongside the successes.
Content Pillars
Home Improvement
Windows, water heaters, pest control, maintenance projects, and the real costs behind home upgrades.
Food & Drink
Restaurant guides, cocktail recipes, regional food culture, and honest dining reviews.
Outdoor & Nature
Wildflower guides, foraging, gardening, paddle boarding, and California outdoor adventures.
Tech & Self-Hosting
Software reviews, NAS setups, digital tools, and practical technology guides for non-developers.
Travel
Destination guides, hidden gems, family travel, and experience-first trip planning with real itineraries.
Partnership Opportunities
MK Library works with brands across sponsored blog content, Instagram campaigns, product reviews, and integrated storytelling. Every partnership is built around authentic experience with the product or service.
Sponsored Content
Long-form blog posts written in the MK Library voice, with SEO optimization and evergreen value. Content lives on the site permanently and continues driving traffic.
Instagram Campaigns
Feed posts, Stories, and Reels featuring your product in real-life settings. Original photography with creative direction tailored to your brand goals.
Product Reviews
Honest, hands-on evaluations with real usage over time. Readers value these reviews because they include the good, the bad, and the in-between.
Brand Integrations
Woven naturally into existing content themes. Your brand shows up as part of the story, not as an interruption to it.
Audience
MK Library readers are homeowners, DIY enthusiasts, food lovers, and outdoor adventurers. The core demographic skews toward adults 25-54 who actively research before making purchasing decisions. The audience is primarily U.S.-based with strong representation from California and the Western states.
Reader Interests
- Home improvement and DIY projects
- Cooking and food culture
- Outdoor recreation and nature
- Travel planning and destination research
- Health and fitness
- Technology and self-hosting
- Gardening and landscaping
- Value-conscious shopping
- Green living and sustainability
- Personal finance
Embargoed Content
All embargoed content accepted. Please include relevant dates and times.
Client Testimonials
McDonald’s | Instagram Campaign
“Michael was such a joy to work with, and made it so easy to communicate our needs and vision for the campaign! He really went out of his way to shoot great quality content that was driven by awesome concept development, and we were so happy with the outcome overall. He made our frozen beverages look great, and drove great local results for us in Sacramento, California.”
McDonald’s CNMA and Moroch Partners
Multiple Brands | Blog and Instagram
“Michael is one of my favorite influencers to work with. Not only is he trustworthy and reliable, he is an absolute delight to enlist for brainstorming sessions and creative projects. We have collaborated together on a number of campaigns over the years, across a number of verticals and industry categories, and I am always impressed by how well he listens to client needs and how eager he is to go above and beyond to delight our brand partners.”
Charlotte Klein, Account Management Director, Blog Meets Brand
Miracle-Gro | Blog and Instagram
“Mike was prompt, professional, and flexible on this campaign. He went above and beyond to meet the needs of the client and ensure his content was suited for success. Each piece of content was well thought out and of high quality. I would highly recommend him as an influencer!”
Christina Gjelsten, Account Coordinator, Acorn Influence
Kidde Fire Safety | Blog and Instagram
“I have nothing but positive feedback to share about my experience working with Michael. His enthusiasm rivals that of any collaborator I’ve worked with across dozens of influencer campaigns. He sought creative opportunities to design the best content possible on behalf of the brand.”
Ryan Hathaway, Influence Central
OFF! Botanicals | Instagram Campaign
“I was so impressed with his responsiveness, attention to detail, punctuality, and ability to make content blend seamlessly into his feed. Michael has an amazing work ethic and personal aesthetic that allows his work to really stand out.”
Angie Lee, Influencer Coordinator, Sway Group
Daphne’s Greek Cafe | Instagram
“These photos look amazing!! And the information that you added to your posts work perfectly.”
Tamara Barracosa, Ajenda Public Relations
Vivino | Instagram
“Very easy to work with! Great content as well.”
Allie Arnott, Vivino
Tourism Brand | Blog and Instagram
“I had the pleasure of working with Michael on a recent influencer marketing campaign with a tourism board. I was immediately impressed by how responsive he was to emails and the unique, fun, and engaging spin he put on his blog and social media posts. Michael puts his heart and soul into the visual content he creates for his clients.”
Charlotte Klein, Blog Meets Brand
Case Study
Read the Influencer Case Study on Balsamic Vinegar to see how MK Library approaches sponsored content with authentic storytelling.
Let’s Work Together
Interested in a partnership? I’m happy to discuss campaign ideas, share additional analytics, or put together a custom proposal for your brand.
MK Library | 5960 South Land Park Dr #151, Sacramento, CA 95822